Entrepreneurship 21st century

For many centuries (even millennia) humankind has suffered the dominance of exploitation. The type of “entrepreneurship” deployed could be characterized as “using humankind and our planet for institutionalized self interests”. The institutions could be kingdoms, religions, business enterprises, government structures, whatever. This type of developing humankind has delivered us a lot of general good at the expenses of a lot of suffering of others. The growth of this “system”, together with the exponential growth of our presence as a species on our planet, as a huge damaging effect on our environment and planetary resources. This demands a new entrepreneurial mentality which we defined as:

serving humankind and our planet for our sustainable presence as a species

In order to shape this new entrepreneurial, we defined “the Pyramid Paradigm” or “4 x Profit” model which we apply also in all our activities, stimulating our institutial partners to adopt the method too. It was also published worldwide in our AiREAS experience